Web Mapping

Introduction:

This mapping engine has been designed to allow interactive searching and display of PATTISON Outdoor's inventory in a web-based environment.

You can view basic distribution of inventory, display all products or filter for the specific product types you are interested in. Search by City, by street name and look up by individual panel numbers. You can also display detailed information for a panel where available, including photographs, information sheets and take a tour with Google Street View.

In addition to searching and viewing information, you can also create a proposed list of locations with a  map to use as a general guideline to outline inventory that best meets your campaign requirements.

This document is designed to assist you with:

If you experience any problems with this site, please contact us.

Navigating Within the Map:

On the top left corner, there are a few buttons which allow you to control what you want to see; Refresh, PATTISON Offices and Media Types.

When first entering the site you are brought to the Home Screen, which displays all of PATTISON's inventory coverage areas across Canada. There are many ways to navigate within the map;

Zoom In

  1. Click on the top left corner to zoom into the center of the map area.
  2. Double click on a particular area of the map to zoom into that specific area.
  3. While the mouse is inside the map’s frame, scroll down with the scroll button on your mouse. Each time you zoom, the map will Zoom 50% closer to the area selected.

Zoom Out

  1. Click on the top left right corner to zoom out of the map.
  2. While the mouse is inside the map’s frame, scroll up.

To view a particular area of the map, click and drag the map to the desired position. When the mouse is positioned over the map, the pointer will turn into a hand indicating that you are ready to pan/move around the map.

Viewing Options:

Select one of Road, Aerial, Hybrid or Terrain on the top left corner.

Road Displays the traditional Google map view of roads, parks, borders, bodies or water, etc.
Aerial Displays a current (but not real-time) satellite view.
Hybrid This is a combination of the road and aerial view which superimposes map data-including streets, street names, and landmarks.
Terrain Displays variances in the Terrain (cool for mountainous areas)

Note: There is a scale on the bottom left corner of the map. This scale will help determine the current zoom distance. At the lowest resolution/farthest distance, you can identify large landmarks like mountains and lakes. At the highest resolution/closest distance, you can see small side roads, etc.

Finding Your Way:

On the top left corner, there are a few buttons which allow you to control what you want to see; Refresh, PATTISON Offices and Media Types.

  1. Clicking Refresh at any time returns you to the default display of Canada with all PATTISON Media displayed.
  2. Clicking PATTISON Offices displays or hides all the PATTISON Offices in the map (indicated with a star ), clicking PATTISON Offices again toggles between these two options. If there is a star beside “PATTISON Offices” then the PATTISON offices are represented on the map by star icons. If there is a beside “PATTISON Offices” then the offices are not displayed.
  3. Clicking Media Types results in a popup that provides you with additional options to customize your view. You have the option to select what media types you want to display and the size of icons.

Choosing Media Types:

There are a few ways to select the media types you would like to display on the map. If a colourful icon is displayed to the left of the media type’s name, it is selected and will display on the map. If the icon to the left of the media type’s name is , then the media type is not selected.

  1. To display inventory for a particular media type on the map, click the Media Type name. You can display/hide inventory for a Media Type by clicking the Media Type name again.
  2. To display all media types within a particular category, click the category name. For example, if you click PLACE-BASED MEDIA, all Mall Advertising, Digital Mall Network and Digital Office Network inventory will be displayed on the map.
  3. Clicking Select All selects all media types to be displayed on the map
  4. Clicking Clear All unselects all media types so that no media types are displayed on the map.

Icon Size: To change the size of icons, select one of the three icon sizes under Icon Size.

Saving Changes: Once you are done making your changes, click Accept. If you do not wish to save any changes, click Cancel or the X button.

Searching:

At the top of the map you will find an address search field.

Using this search field, you can search for inventory in various ways:

  1. Address - You can search for a specific street addres by entering as much information as you have. Depending on the popularity of the street you may need to enter additional details (such as city) in order to find the area you are looking for.
  2. Intersection - i.e. intersection of streets Yonge and Bloor, Toronto.
  3. Postal Code - with or without spaces
  4. City or State - enter the country and the city or state to avoid confusion. i.e. Toronto, ON
  5. Panel Number – Enter the panel number, then click Search.

Getting Started:

In this section we will discuss what user points, panels, Street View and radius circles are and how to use them.

User Points:

User points are points on the map that are marked and identified by the user.

There are two ways to create a user point.

a. You can right-click on any point on the map and select Add User Point from the list of options.
b. Type an address in the search toolbar. A bubble, as shown in the figure to the right, will pop up with the address, latitude and longitude. Click Add Point to Map.

A user point is identified by an arrow on the map. Clicking the arrow gives you information on the user point including the approximate address (1), latitude and longitude (2) as shown in the image below.

Once a user point is created, you have several options on how you want to identify this user point. Clicking the colourful rectangle on the right side of the bubble (4) gives you a series of colours to choose from to identify the label more easily. In addition, each user point can be labeled by typing the name of the point in the text box (3).

If you wish to remove a user point, click Remove this Point (5).

You can apply radius circles around individual user points. Firstly, to create a radius circle you must enter a numerical value for the radius and select the unit of measurement from the drop down list as shown in the image below.

If you wish to create the radius circle around the selected user point only, click . If you wish to create radius circles around all user points, click . If you wish to add all panels within the entered radius to the selected units list, click .

Along with creating radius circles, you can chose how you would like to display them. Clicking the arrow at the bottom right side of the map, as shown in the image to the right, expands the pop-up to the image below; this is the Selected Units list. You can chose to view or hide the radius fill and radius borders by check marking the boxes (1). If the boxes are check-marked then the fill or border will show on the map. To clear all radius circles, click Clear all Radii (2).

Panels

Depending on your level of zoom and how crowded an area is, you will see different types of icons and clicking each icon will display different information. If zoomed out to a level when you can identify the country or a province or cities, you will see coloured circles which represent the grouping of a media type in an area where more than one panel exists.

Clicking on an icon at this level causes an image to pop up like the one below. The bubble contains the city, province and country of the icon, the media type and the number of panels of that media type.

If there are many icons in the area you click, you may get an image similar to the one below, we call this a selection donut.

Clicking on an icon in the donut or the map results in a bubble as shown in the image below. The bubble displays the city, province, country, the media type and number of this media type in the area clicked.

Clicking on the Media Type adjusts the zoom level to display the number of listed media types as individual panels. For example, if you were to click Poster Horizontal (4) in the above image, the resulting map displays the four horizontal posters, as in the image below. Even though there are only two icons for horizontal posters in the image below, it is important to note that each icon may represent more than one face.

If you are zoomed in enough to view the icons that represent individual panels, clicking on an icon displays more information about the unit such as the panel number, media type, address and direction it is facing, as in the figure below.

Street View

This gives a view of the selected point at the street level and allows you to travel through the streets and pan your view. Note that street view may not be available in some areas.

Street View can be attained in two different ways.

  1. If you wish to get a street view of a panel, click Street View from the Panel information bubble.
  2. You may also get a street view of any point on the map by right clicking this point and from the list of options select Street View.

When Street View is selected a separate window will open, as shown in the image below, with the street view and panel number (a) as shown below. You can get a 360 degree view by clicking and dragging the map to the desired position. You can also click and move your mouse around the (compass) (b). If you wish to zoom in, double click, click the ‘+’ (c) or scroll up while your mouse is in the window. If you wish to zoom out, click the ‘–‘ (d) or scroll down while your mouse is in the window. Click on the X at the top right corner (e) to close the street view.

Radius Circles

You can apply radius circles around individual panels. To create a radius circle you must enter a numerical value for the radius and select the unit of measurement from the drop down list as shown in the image below. If you wish to create the radius circle around the selected panel only, click . If you wish to create radius circles around all panels of the selected media type, click . If you wish to add all panels within the entered radius to the selected units list, click .

Along with creating radius circles, you can chose how you would like to display them. Clicking the arrow at the bottom right side of the map, as shown in the image to the right, expands the pop-up to the image below; this is the Selected Units list. You can chose to view or hide the radius fill and radius borders by check marking the boxes (a). If the boxes are check-marked then the fill or border will show on the map. To clear all Radii, click Clear all Radii (b).

Customized Maps and Reports

Creating Custom Lists and Maps

Web Mapping allows you to build a custom list of locations and display on the map.

The Selected Units list is located at the bottom right side of the map. Clicking the arrow at the bottom right side of the map, as shown in the image to the right, expands the pop-up to the image below.

Selecting and Deselecting Panels

Selecting Panels: Panels can be selected by clicking the icon for an individual panel, and in the bubble, clicking Select (a). Once a panel has been added to the selected panels list, the selected panels list will update with the panel selected. While you are selecting locations, if the selection list is not already open the selection bar will flash as a reminder.

Unselecting Panels: There are two ways to unselect a panel; if you have clicked the icon of a panel you wish to remove from your list, click Deselect (a) or select the panel from the list and click Remove Unit (b). To clear the selected units list, click Clear List (c).

Customizing Your Map

Show Only Selected Units (f) – By check-marking this box, you will only be able to view panels that are in the selected units list.

Zoom to Selection (d) – Clicking Zooms and centres the map to accommodate all selected panels. (only used after you are displaying "Only Selected Units".)

Labels - You can choose to label the selected units by Selected Number (the order you selected the panels for the list), Panel Number or Location Description. These choices can be selected from the drop down list under Labels (e).

Generating PDFs of Lists and Maps

The PDF file gives you a current map view with some additional information and the option to print. You can generate a PDF in one of two ways.

  1. Click Generate PDF on the top bar of the map as shown in the bottom left image.
  2. Right click any part of the map and select Generate PDF as shown in the bottom right image.

Either method will result in a pop up that looks like the image below. Enter the required data in the text fields then click Generate PDF. If you wish to cancel this, click Cancel or the X at the top right corner of the box.

Generating Photosheets

Photosheets contain a photo of the location, a map of its surrounding, the panel number, media type and address of the selected panel. Photosheets can be viewed by first clicking a panel then clicking Show Photosheet (a) as shown in the image below.

Doing so will open up a generic view with the information. An example of a Photosheet is given below.

Here, you have the option to change the default view of the map by clicking and dragging the map to your preferred view.

To create a PDF file with the photo, map and panel information, click Generate Photosheet (1). To close the photo sheet view click Close or click anywhere outside the photo sheet. The layout of the downloaded or generated photo sheet may depend on the media type.

System Requirements:

The functionality of this site has been validated using Internet Explorer – v7, v8, Firefox – v3.6, Opera – v10.6, Google Chrome.

Contact Us:

TEL:(905) 282-6800
  1-800-363-1675
FAX:(905) 282-1644

EMAIL:  INFO@PATTISONOUTDOOR.COM